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“EQUIPMENT – Renting vs. Buying for the Start-up Water Restoration Company"

Deciding whether to rent or buy equipment is one of many crucial decisions that a new owner has to make. Because this decision is usually made in the early stages of his/her new business, it will be greatly affected by budget, location and who you know in the industry.  Allow me to explain.

Let's start with the basics:

To be successful, you must purchase your own extraction unit, meter kit, air scrubber and a certain number of dehumidifiers and air movers. The number of dehumidifiers and air movers will depend on your budget.  If you have to rent these items every time a customer calls, you will have low profit margins, you will lose time and you will lose jobs!

If your budget allows, you should also purchase some specialty equipment such as power boxes, a hardwood floor drying system a hydroxyl generator and an E-TES unit. These tools will allow you to offer a wider variety of services, dry jobs faster and give you a great opportunity to market to adjusters.

If you are in a city, you may be able to rent some specialty equipment from your local supplier (if they carry it) or from a friendly competitor. However, if you are like my friends in Jackson, Ohio, you will likely have to purchase as the closest place to borrow or rent is 70 miles away!  Please keep in mind that these items will not likely be available when everyone gets busy.  So, again, you will lose jobs.

Equipment Rental…the Pro's:

When renting for short-term events or one-time jobs, it is more cost effective for contractors to rent additional drying equipment. This is especially true if there is no foreseeable use for the equipment in the future. When renting equipment, contractors are only responsible for the rental rate and the chosen rental protection plan. These savings allow contractors to put an influx of cash into their business. Renting additional drying equipment allows you to be “BIG”, to keep your commitments to your customers and keep your competitors away from them.

Equipment Purchases…the Con's:

Purchasing equipment results in high up-front costs and additional related expenses that are included in the total cost of ownership. For example, contractors that decide to purchase equipment must factor in costs associated with financing, maintenance and repairs, insurance, transportation, storage and energy, which can exceed 100 percent of the average initial purchase price. Please also keep in mind that the low payment plan may not seem so low when you are in one of the long, dry spells that are prone to happen in our industry.

The balancing act:

You should have rental expenses allocated in your yearly budget. The key is not to continue renting the same items too often…especially dehumidifiers and air movers!  As time goes on, you can use your rental patterns to help you make decisions on future purchases, then modify your budget accordingly.  Make purchases as your budget allows and when it makes sense, but continue to budget for rental expenses.  You never know when the “big one” will come along…hopefully soon!

NEW to our CHEMICAL INVENTORY- Check this out!!! 

OVR Equipment Sales & Rentals is proud to announce that we just became a distributor for Foster ® andSporicidin™ mold remediation products!!

Foster logoFoster's premium products are internationally known within the industrial, residential and commercial construction markets, as the brand of choice for use in the prevention of mold, mildew and bacteria. Their popular 40-90 First Defense™ Disinfectant Concentrate, for mold & mildew clean-up, is extremely effective and ideal for use on water damage restoration projects.  Soon, we will have stocked on our shelves their BRAND NEW 40-25 Full Defense™ Fungicidal Protective Coating!! This is the only EPA registered product that kills residual mold & mildew, protects surfaces from mold re-growth and has a 10 year limited warranty!! Click below for further details of this technologically advanced coating material:

Foster Full Defense Fungicidal Protective Coating 40-25

Sporicidin logo


We are also pleased to start offering the Sporicidin Brand family of disinfectants and cleaning products, a name that has been trusted in the restoration industry for over 35 years! Their broad array of cleaning, disinfecting and mold remediation products allows you, the mold remediation/ restoration professional, to choose the format that best suits your application. The Sporicidin™ Disinfectant Solution is lab tested, field-proven and has been used by the cleaning and restoration industry for mold remediation, sewage and flood clean up for over 30 years! Sporicidin™ Mold & Mildew Stain Remover is an excellent product for removing unsightly stains left by microbial life; easy to use and works FAST- results in about an hour! Check out additional details by clicking below:

Sporicidin Disinfectants and Cleaners





Contact ANDY at 513-874-7478 or check our website for

Introductory Deals on these tried and true products coming soon! 

We at OVR Equipment Sales & Rentals continually strive to improve the services and goods we provide our customers. With that being said, we are very pleased to now offer “the best program in the industry!


floodhouseWhat if you train them and they just leave?”

“What if you DON’T train them and they STAY?”

Ahhh, the eternal employer conundrum…for which there seems to be no definitive answer…HOWEVER, over and over again, training has proven to be the way to go!

“There is no time that an employer devotes to his business

that is

more profitable to the company

than the

time he takes to improve the training of his employees.”

Continuing with that sound advice, studies show that hands-on training is an extremely successful way to teach water removal and drying procedures. The IICRC recognized this and established the WRT/ASD Combo Course (Water Restoration Technician / Applied Structural Drying). This full week course teaches restoration personnel the concepts and effects of water damage. Then the class continues as the students observe and use the equipment in an actual flooded building situation. This invaluable hands-on, real world experience, along with the use of state-of-the-art equipment, will allow your technicians to make informed decisions on the best tools to use for each situation.

Avoid the lost customers, costly mistakes, lost time and increase in miscellaneous expenses, due to untrained employees. Remember, OVR is an IICRC Certified Training Center! We offer many certification courses through-out the year. Contact us for details at 513-874-7478 or visit our full schedule on the website. Check out our Facebook page for discounts!!

Mike Terrell

As you all are well aware, the Water Restoration Industry as a whole has been experiencing a lull for several months now. And yes, we all know and understand that businesses have highs and lows. HOWEVER, the very last thing we should be doing is sitting around, waiting and hoping for things to change soon. Now is the time TO RAMP UP YOUR MARKETING!! Take advantage of this opportunity (yes, opportunity) and execute the following ideas to help position your business for the inevitable turnaround:

  • SEEK NEW PROSPECTS! Locate them by using a different distribution channel and/or a new communications medium. Depending on the different types of services you provide use the internet’s social media and email programs. Even consider marketing the “old fashion” way with outdoor billboards, radio or local newspaper advertisements; they are tried and true! All of these ideas represent a potential new way to reach your customers that could change the direction of your business.
  • RE-INTRODUCE YOURSELF TO YOUR CUSTOMERS! We all do it eventually, that is, we neglect our best tool for increasing business- a happy customer! Send them a seasonal card; introduce a Referral Program; offer a special discounted item/service or distribute promotional items. The point is to contact them . . . and to regularly stay in touch . . . whether it is via mail, phone or email. But remember too, market them respectfully . . . don’t overdo!!
  • GATHER CUSTOMER REVIEWS! Make the time and take the effort to really listen and learn how they feel about your services/products. Armed with this valuable feedback, you can then plan the appropriate improvements for the future.
  • GROW YOUR DATABASE! Make sure your website had plenty of “calls-to-actions” (CTA’s) for people to get in touch with you by subscribing to an email list or a blog etc. Some ideal places for these CTA’s are your blog, your homepage, product/service pages and your social profiles. This is a simple and easy way to gain potential customer information for direct-market.

Slow periods are optimal time to focus on marketing! Contacting past customers and those who’ve expressed interest in your company will enable you to stay in their vision during the lows and convert new leads into customers during the next high!

Call Us! 513-874-7478

or Email Us!


23 Salient Road
4960 Factory Drive
London, United Kingdom
Fairfield, OH (a Cincinnati suburb)
PO-LDN 123


Monday - Friday
Our Phones are Answered 24/7/365